Decaffeinated Coffee Market Technology, Future Trends, Opportunities, Growth Factors, Demand, and Trends

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Deadlines during work from home (WFH), home schooling, and other indoor activities have led to increased coffee consumption and new customers trying to explore various brands during the coronavirus outbreak. As such, many customers are also being mindful about the consumption of too much c

eCommerce Helps Keep Economies Running, Boosts Demand amid Coronavirus Pandemic

Deadlines during work from home (WFH), home schooling, and other indoor activities have led to increased coffee consumption and new customers trying to explore various brands during the coronavirus outbreak. As such, many customers are also being mindful about the consumption of too much caffeine that may lead to insomnia, anxiety, and acid reflux, among other short- and long-term health issues. These findings are translating into revenue opportunities for manufacturers in the decaffeinated coffee market.

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Overall, poor market sentiments pertaining to demand and supply are affecting the growth of the global decaffeinated coffee market. Hence, brands are tapping revenue opportunities through eCommerce to keep economies running and boost the demand for decaffeinated coffee (decaf coffee). Brands are bullish on digital marketing and advertising, since several customers are increasing their screen time on phones, laptops, tablets, and the likes.

Can Decaffeinated Coffee Aggravate Serious Health Conditions of Individuals?

The decaffeinated coffee market is expected to reach an output of 1,936,298 tons by the end of 2031. However, possible side effects of decaf coffee such as heart complications, aggravation of rheumatoid arthritis, and acidity are affecting its adoption. As such, plenty of online information is helping to create awareness about the pros and cons of decaffeinated coffee. Brands should take this opportunity for upgrading their digital marketing strategies to educate customers about doctor’s consultation, especially for individuals with serious health issues.

India, Europe Creating Lucrative Revenue Opportunities for Brands

The decaffeinated coffee market is projected to cross the value of US$ 14.83 Bn by 2031. Due to the COVID-19 pandemic, out-of-home coffee consumption in cafes and restaurants has been largely replaced by in-home brewing. Consumers are searching for online recipes about homemade half-caff coffee blends. Such trends are contributing to the growth of the decaffeinated coffee market.

Although Europe is anticipated to dominate the highest revenue share among all regions in the market, the market in South Asia is estimated to grow at a rapid rate in terms of revenue generation. Vidya Coffee - an India based overseas supplier of special green coffee is gaining recognition for its decaffeinated coffee, which aligns with the European law.

Genetic Variation of Coffee Beans Gains Prominence for Flavor Preservation

The decaffeinated coffee market is expected to clock a CAGR of 7.9% in terms of value. There is a growing demand for creating a secure food future. Stakeholders are witnessing a shift in consumer perception toward genetic variation of coffee beans, as processes that involve carbon dioxide, coffee oil, or water also include methyle acetate and ethylene chloride. These processes not only decaffeinate coffee, but also extract or alter the other chemicals that give coffee its fantastically complex taste and health benefits.

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Decaffeinated Coffee Market: Overview

  • The market value for decaffeinated coffee in Europe is estimated to value US$ 73 Bn in 2021, finds Transparency Market Research (TMR) in a recent study. According to the report, the market in the region is expected to reach US$ 5.30 Bn by 2031, at a CAGR of 6.9%during the forecast period.
  • South Asia and East Asia are among the major regions in the decaffeinated coffee market. The market in South Asia and East Asia is expected to witness the growth rate of 4%and 9.4%, respectively.
  • The foodservice end use segment accounts for the largest share of the global market; however, the retail/household end use segment is anticipated to expand at a significant value CAGR of 4%due to the rising demand for healthier beverages
  • The conventional nature segment holds the highest market share of around 3%.

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